An experienced executive, with a background in leadership, sport and marketing, Steve Wallace, will take over the helm as Chief Executive Officer of Canada Artistic Swimming (CAS) in January. He was named to the position by the CAS Board of Directors.
"We are pleased to welcome Steve Wallace to this role at CAS,” said Florence Klein, President of the CAS Board of Directors. “His experience in leading high functioning teams, as well as his ability to negotiate multi-year sponsorship and media contracts will be a tremendous asset to CAS. He will help us continue to build our strong brand both here in Canada and internationally.”
As for Steve Wallace, he is looking forward to the new challenges of the position,
“I have loved working in sport, seeing the drive and passion of the high performance athletes, as well as the dedication and devotion of the volunteers, parents and clubs at the grassroots level. I’m looking forward to getting to know the artistic swimming community and enhancing what is already a strong and vibrant organization.”
His expertise in strategic planning will also be an asset in continuing the extensive work already undertaken by CAS in strengthening its culture, and creating safe, welcoming environments. Through its five-year Equity, Diversity and Inclusion Rise Up Action plan, CAS has set a course to build a diverse, inclusive artistic swimming community for all those involved in the sport.
Most recently Steve has led Play On! Canada, and he has also been a member of the senior leadership teams for the Toronto 2015 Pan Am/Parapan Am Games, the 2017 Invictus Games and Alpine Canada. In addition, he spent several years leading brand growth in a variety of corporate positions in the marketing field. He is noted for his ability to work effectively with volunteers and event committees, to build strong staff teams and to negotiate multi-year partnership agreements.
